Breaking news: newly received information about an event that is currently unfolding. As a news organization it is the duty of the people who work their to unfold a story as
accurately and as time sensitive as possible.
If there is a big story breaking then the public must know immediately because they
could have family, friends or acquaintances in the area. It is our job as journalists to let the public know what is going on.
BBC takes a different angle when covering breaking news. They post 40 second videos on their Instagram, contribute to their Instagram story and update their Twitter consistently.
While many news sources are still getting into the game with updating their social media, BBC has already gone above and beyond. Below is a their Instagram post on the recent Siberia mall fire. They posted to their story, page and Twitter.
News outlets are constantly coming up with new ways to break news. Some are doing better jobs than others. But in the end it is about getting it right.